Private Practice Cents
Welcome to Private Practice Cents—where you get my “2 cents” about starting and running a thriving private practice.
I’m Amy Neal, a licensed mental health counselor and private practice owner.
I am passionate about helping therapists like you make financial, business, and practical sense out of the journey to becoming a successful business owner.
Are you a therapist dreaming of launching your own private practice, but feeling overwhelmed by the business side of things? I’m here to help.
Many talented clinicians are held back by uncertainty about finances, marketing, and the logistics of running a business. It can be overwhelming to figure out all you need to know and do. But you don’t have to navigate it alone.
I offer personalized consulting and trainings for therapists who are ready to leave underpaid, stressful settings and start their own solo practices.
Since 2021, I’ve built and run my own thriving solo private practice. I know first hand how daunting it can be to step out on your own—especially when the numbers and business details start to pile up.
I also know the freedom, fulfillment, and financial stability that come with building a practice on your own terms. Read more about my journey as as a therapist and business owner here.
How I Can Help
Whether you’re just beginning to explore private practice or you’re stuck on a particular challenge, I can help you:
Clarify Your Vision
Get clear on your goals, niche, and what you want your practice to look like.
Gain Financial Confidence
Learn how to set your fees, manage your finances, and build a sustainable income.
Streamline Practice Systems
Streamline your intake, documentation, and scheduling so you can focus on what you do best.
Simplify Business Basics
Understand the essentials—legal structure, taxes, credentialing, billing, and more.
Create Systems for Marketing & Referrals
Attract clients with authentic marketing strategies that fit your values and style.
Decode Insurance Billing
Understand what goes into insurance credentialing and billing. It’s not as scary as you may think!
Why Work With Me?
I’ve walked this path myself and know the ups and downs.
I love demystifying the business side for fellow therapists.
My approach is supportive, practical, and tailored to your unique needs.
Starting a solo practice can feel overwhelming, but it doesn’t have to.
I will walk through the process with you and provide guidance and
support through the overwhelm and self-doubt.