Private Practice Cents

I’m Amy Neal, a licensed mental health counselor and private practice owner.

I am passionate about helping therapists like you make financial, business, and practical sense out of starting and growing their solo private practices

A headshot of Amy Neal.

Are you a therapist dreaming of launching your own private practice,
but feeling overwhelmed by the business side of things?
I’m here to help.

Many talented clinicians are held back by uncertainty about finances, marketing, and the logistics of running a business. It can be overwhelming to figure out all you need to know and do. But you don’t have to navigate it alone.

Bright living room with large window, pink armchair, black sofa, white coffee table with plant, bookshelf with books and plants, framed art, and various decorative items.

I offer personalized consulting and trainings for therapists who are ready to leave underpaid, stressful settings and start their own solo practices.


Since 2021, I’ve built and run my own thriving solo private practice. I know first hand how daunting it can be to step out on your own—especially when the numbers and business details start to pile up.

I also know the freedom, fulfillment, and financial stability that come with building a practice on your own terms. Read more about my journey as a therapist and business owner here.

Short video about myself, my background as a therapist and private practice owner and how I enjoy helping other therapists make sense out of running a private practice.

How I Support Therapists

Whether you’re just beginning to explore private practice or you’re stuck on a particular challenge, I can help you:

Clarify Your Vision

Get clear on your goals, niche, and what you want your practice to look like.

A light wooden board with black letters spelling out "DON'T CALL IT A DREAM, CALL IT A PLAN" and a bunch of fresh green mint leaves in a glass jar placed next to it.

Gain Financial Confidence

Learn how to set your fees, manage your finances, and build a sustainable income.

A computer keyboard, several financial documents in Spanish, a pink calculator, and a gray table surface.

Streamline Practice Systems

Streamline your intake, documentation, and scheduling so you can focus on what you do best.

Simplify Business Basics

Understand the essentials—legal structure, taxes, credentialing, billing, and more.

A workspace with a computer monitor displaying a mountain landscape and the words 'Workhard Anywhere,' a laptop showing a graph, a white desk lamp, a small potted plant, a white water bottle, and a black stylus pen in a cup.

Create Systems for Marketing & Referrals

Attract clients with authentic marketing strategies that fit your values and style.

Decode Insurance Billing

Understand what goes into insurance credentialing and billing. It’s not as scary as you may think!

A silver laptop on a wooden desk with code on its screen, a black smartphone, a white computer mouse, a white coffee cup, and a green plant in the background.

Why Work With Me?

I’ve walked this path myself and know the ups and downs.

I love demystifying the business side for fellow therapists.

My approach is supportive, practical, and tailored to your unique needs.


Starting a solo practice can feel overwhelming, but it doesn’t have to.
I will walk through the process with you and provide guidance and
support through the overwhelm and self-doubt.


Ready to Take the Next Step?

Start Your Private Practice with Confidence!